Ker Than:

Multitaskers beware: On-screen notification pop-ups and visual alerts designed to increase productivity can actually end up costing you time in the long run, according to a new study.

I think that most readers here know this by now, but any type of notification that distracts you from what you are currently doing is bad. It truly doesn't matter what the intention of the notification is, the result is always distraction.

via LiveScience.

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